Gaotian Industry and Trade Ergonomic Chairs Are Sold Well In More Than 82 Countries Around The world

Abstract: An office chair is office furniture that office workers must use every day. According to statistics, if an office worker has worked for 40 years in his life, he will sit on an office chair for 80,000 hours. The quality and comfort of office chairs determine the quality of work and life of office workers to a certain extent.


Ergonomic Chair Production Line Of Gaotian Industry And Trade

 

An office chair is office furniture that office workers must use every day. According to statistics, if an office worker has worked for 40 years in his life, he will sit on an office chair for 80,000 hours. The quality and comfort of office chairs determine the quality of work and life of office workers to a certain extent.

How can the office chair be made better? Tan Ganrong, the founder of Chongqing Gaotian Industry and Trade Co. Ltd., has been in the field of office chairs for 27 years, and he has tried to answer this question in his entire life.


Upgrade


  Involved In The Field Of Ergonomic Chairs

Chongqing Gaotian Industry and Trade Co. Ltd. was established in 1992. Tan Ganrong, the chairman of the company, told reporters that the company has been engaged in the production and sales of traditional office chairs before 2007. In the office chair industry for more than ten years, Tan Ganrong increasingly feels that the market is limited and his thinking is being led by others. At this time, he turned his attention to functional office chairs. In his opinion, humanized things can withstand the test of time. After many investigations by Tan Ganrong and his team, Gaotian Industry and Trade began to transform and upgrade in 2007, developing and producing modern ergonomic chairs.

Ergonomic chair is designed with ergonomics. The relationship between human and machine needs to be considered. The finished chair can be adjusted according to the person's height, body shape, and sitting habits, which is more powerful than traditional office chairs.

Recalling the beginning of the transition, Tan Ganrong said it was very difficult. On the one hand, there are only a handful of domestic ergonomic chair design professionals. Tan Ganrong had to go to operate in person, polish the design plan with the team, and over and over again. During that time, he slept in the car almost every day. In the process of transformation, the previous market was unable to take care of it, and the new market has not yet been opened. When millions of dollars are invested, any good results can not be seen, which is a test of people's patience. "Fortunately, we have persisted, our products have gradually been recognized by customers, and we have become more and more confident in doing things." TanGanrong said.

In 2009, Tan Ganrong and his team successfully designed a dazzling butterfly chair. This chair not only realizes one-button intelligent seat adjustment, but also creates an original synchronous gliding system, which realizes the synchronous sliding of the seat when the backrest is tilted, so as to avoid potential safety hazards caused by the large-angle leaning, these user-friendly detailed designs are not only loved by office workers, but also won numerous domestic and foreign furniture design awards.


Keep Improving


  Innovation and transformation of the production line

  Tan Ganrong not only transforms and upgrades products, but also upgrades production methods, and innovatively introduces production lines from the automotive industry.

  "A few years ago, I sold products to Changan, Ford and other automobile companies, and when I saw their production lines, I had a whim. If the automobile industry's production lines are improved, what will happen to the production of chairs? In my mind, the automobile industry's is the best production line, because they are safe, strict, and easy to control." Tan Ganrong said, "In the field of ergonomic chairs, our position must be higher-end and the production standards must be stricter to be competitive."

  When I have an idea, I start to act. Tan Ganrong told reporters that since such a production line has not been done in the industry before, many companies that design and develop production lines dare not accept the challenge. Later, through communication and cooperation with foreign automobile production line engineers for more than two years, all problems were solved one by one. “In the first half year of 2017, the production line finally started to assemble. Now it has been put into production, but it is still being adjusted and upgraded.” Tan Ganrong said, “I used to worry about the safety of chairs. Now every chair is monitored before it goes online. It is very safe. I am also very relieved."


Persevere


Products sell well in more than 82 countries around the world

With a working attitude of striving for perfection, in recent years, Gaotian Industry & Trade's products have gradually become the forefront of the industry. In terms of the market, Gaotian Industry & Trade's products are more oriented towards the international market, with domestic business accounting for only about 30%. "Our positioning is relatively high-end. The distributors who can sell our products are cooperating with world-class companies, and the product prices are about 15% higher than domestic counterparts." Tan Ganrong said.


International trade is susceptible to political, economic, international relations and other factors. Tan Ganrong adopts a strategy of "multiple places". He said: "Currently, the company's products have been sold to 70 or 80 countries around the world. The Middle East region has sold better in the past few years, and the South American region has sold better in recent years."


27 years in the industry, Tan Ganrong has been insisting on production research and development. Every year, he participates in various large-scale industry exhibitions to promote the company's products while also being able to learn about the latest products and technologies in the industry. In his view, a company can only have spirit and vitality only when new products are continuously launched, and it also has the motivation to keep the company going.